Training on Creating Simple Promotional Media Using the Canva Application for Pure Honey MSME Products in Pematang Sari Village, Mesuji Makmur, Ogan Komering Ilir (OKI) Regency
DOI:
https://doi.org/10.70688/jepkm.v6i1.506Kata Kunci:
MSME, Training, Promotion, CanvaAbstrak
Micro, Small, and Medium Enterprises (MSME) often focus on the production aspect, so that the promotion and marketing aspects are neglected. This has an impact on the low competitiveness and affordability of products in the market. This training on making simple promotional media with the Canva application is intended to improve the promotional capabilities of MSME, especially pure honey entrepreneurs in Pematang Sari Village, Mesuji Makmur, Ogan Komering Ilir Regency. This study uses library research and field survey methods with a private training approach. The results of the activity showed a significant increase in participants' knowledge and skills in using the Canva application to create digital promotional designs. The use of Canva has been proven to have a positive impact on product marketing strategies, thus helping MSMEs market pure honey products more effectively and attractively. This training is a strategic step in supporting the development of MSME promotional capacity in rural areas.
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